The Hartford and the US National Wildlife Federation have formed an affinity partnership to provide the National Wildlife Federation’s 4 million members, partners and supporters with access to motor and household insurance through a special program offering preferential rates, which will be available in most states.
“We are happy to partner with the National Wildlife Federation, America’s largest conservation organization now in its 75th year of protecting the country’s wildlife,” said Andy Napoli, president of Consumer Markets at The Hartford. “We look forward to offering the National Wildlife Federation members a variety of products that have environmentally friendly features to help meet their home and auto insurance needs.”
The National Wildlife Federation works with communities across the country to protect and restore wildlife habitat, confront global warming and to encourage people to connect with nature.
“National Wildlife Federation chose The Hartford because of their commitment to conservation,” said Julie Blessyn, vice president, Business Affairs for National Wildlife Federation. “We’re proud to be associated with the innovative options that support conservation values through green lifestyle choices.” (Sept. 2011)
Bengrip: a good example of an association or federation to create extra benefits to its members by using its power. The question remains if members understand the link between the federation and the insurances. This will require excellent promotion.